Tuesday, June 19, 2012

What the Hell Did I Just Watch?

This commercial has been around for a while but is is now in heavy rotation on the ESPNs during their EURO 2012 coverage. Enjoy:

 
The Rehabilitator - SonoSite Hand-Carried Ultrasound for MSK.
Just why this needs mass-advertised stymies the mind.

Now I've see a few commercials in my day. I've seen some damn good ones and I've seen plenty of sh*tty ones too. The Rehabilitator is one of the latter. This is a whole new level of CRAP. Let's break it down: 


Terrible, worthless commercial, but props to the advertising company that sold this concept to SonoSite. Takes some balls to push for this project!

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